Press Releases

NORWEGIAN INTRODUCES INTERACTIVE DIGITAL SIGNAGE FLEETWIDE

Advanced technology will improve guests' onboard experience

Miami   -    Sep 9, 2013   ---   

Norwegian Cruise Line announced today that it will expand the innovative digital signage first introduced on Norwegian Breakaway to the line's entire fleet by Summer 2015. The interactive touch screen signs will allow guests to order specialty items, get directions and reserve dining, shore excursions and entertainment simply with a scan of their stateroom key. The screens will also be a feature on the line's newest ship, Norwegian Getaway, arriving to her homeport of Miami in February 2014.

 

Each Norwegian ship will have between 30 and 50 touch and static screens located in prominent areas around the vessel. The screens will give guests the opportunity to make reservations for restaurants, entertainment and shore excursions as well serving as a personal concierge. Guests will be able to order beverages, flowers, dining packages and more, including goodies and custom cakes from Carlo's Bake Shop on Norwegian Breakaway to celebrate special occasions. The signs even provide guests with directions and maps to other locations on board, making it easy for them to navigate the ship.

 

"The interactive signage has been such a big hit on Norwegian Breakaway that we decided to expand it to our fleet so that all of our guests can take advantage of this exciting technology," said Kevin Sheehan, Norwegian Cruise Line's chief executive officer. "With the introduction of these screens, Norwegian's Freestyle Cruising is taken to a whole new level, allowing guests to further customize their vacation on their time. It's all about freedom and flexibility."

 

The signs will also serve a dual purpose of communicating important safety information. In the event of an emergency situation, they will be used to deliver guests critical messages.

The new digital signage debuted on Norwegian Breakaway when the ship arrived to her year-round homeport of New York City in May.

 

For more information on Norwegian Cruise Line, or to book a cruise, contact a travel professional, call Norwegian at 866-NCL-CRUISE (625-2784), or visit www.ncl.com. Additional information on Norwegian Getaway can be found at www.getaway.ncl.com.

 

About Norwegian Cruise Line

 

Norwegian Cruise Line is the innovator in cruise travel with a 46-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which revolutionized the industry by giving guests more freedom and flexibility. Today, Norwegian invites guests to "Cruise Like a Norwegian" on one of 12 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed, resort style cruise vacation on some of the newest and most contemporary ships at sea. Recently, the line was named "Europe's Leading Cruise Line" by the World Travel Awards for the fifth consecutive year.

 

The Company took delivery of its most innovative ship to date, the 4,000-passenger Norwegian Breakaway on April 25, 2013. Known as New York's ship, Norwegian Breakaway is the largest vessel to homeport year-round in the city, sailing to Bermuda for the summer. Norwegian Breakaway's features include hull art by legendary artist Peter Max, seafood restaurant Ocean Blue by famed New York Iron Chef Geoffrey Zakarian, bakery by Buddy Valastro, star of the TLC series "Cake Boss," and fitness classes and a retrospective display from the ship's iconic godmothers, the Rockettes®. The entertainment lineup includes three Broadway shows: Rock of Ages, Burn the Floor and Cirque Dreams? & Dinner: Jungle Fantasy. Sister ship Norwegian Getaway, currently under construction at Meyer Werft will be the largest ship to homeport year-round in Miami and will sail Eastern Caribbean voyages beginning in February 2014. The Company also has two larger "Breakaway Plus" vessels on order for delivery in the fall of 2015 and spring of 2017.

 

The Company's largest ship, the 4,100 passenger Norwegian Epic has been named "Best Overall Cruise Ship" by the readers of Travel Weekly two years in a row and "Best Ship for Sea Days" by Cruise Critic.

 

Norwegian Cruise Line is the official cruise line of Blue Man Group and Legends in Concert, the official cruise line partner of The GRAMMY Awards and is an official partner of the Rockettes and Radio City Music Hall.

 

High resolution, downloadable images are available at www.ncl.com/pressroom. For further information on Norwegian Cruise Line, visit www.ncl.com, follow us on Facebook, Twitter, and Instagram @Norwegiancruiseline, Pin us on Pinterest, watch us on YouTube, or contact us in the U.S. and Canada at 888-NCL-CRUISE (625-2784).

 

###

 


AnneMarie Mathews
Vice President of Public Relations
Public Relations Department
7665 Corporate Center Drive
Miami, FL 33126
305-436-4713
publicrelations@ncl.com