Press Releases

Travel Partners Are The Stars In Norwegian's 2012 Trade Advertising Campaign

New campaign further strengthens Norwegian's Partners First philosophy

Miami   -    Jun 27, 2012   ---   

As proof of Norwegian's commitment to putting travel partners first, the company is launching a new national trade advertising campaign that builds on the "Partners First" message, showcases the evolution of the Partners First philosophy, and gives travel partners the opportunity to star as the "face" of the campaign. Once launched this summer, the advertisements will be featured in national trade publications and in digital advertising.

 

"We have invited our valued travel partners to star in our new trade ad campaign," said Andy Stuart, Norwegian's Executive Vice President of Global Sales and Passenger Services. "Agents who participate will receive their own custom ad that can be utilized on their social media sites, online, or in their offices. Some agents will be selected as featured partners in our new national trade ad campaign."

 

The exciting campaign builds on the success of the line's award-winning 2011 trade advertising campaign and again features travel partners as the "heroes" of the advertisements. Details were unveiled at a trade event in Seattle, Washington, to a packed house of more than 60 travel partners and simultaneously broadcast to hundreds of agents via a live webinar. Following the announcement, at the company's booth at the Cruise World 2012 tradeshow, more than 100 travel agents took the opportunity to have their photo taken for a chance to be one of the agents featured in the new national ads at the company's booth at the Cruise World 2012 tradeshow.

 

"Partner feedback on our new campaign and partner events has been overwhelmingly positive," said Camille Olivere, senior vice president of sales, North America, for Norwegian Cruise Line. "Eighty-four percent of the attendees say that after participating in one of our trade events, they are more likely to sell more Norwegian cruises than ever before."

 

With events planned throughout the remainder of 2012, travel partners have the opportunity to attend one of these fun and educational gatherings and be the first to hear of new updates and announcements. Upcoming partner events include the "Let's Do Lunch" series on board Norwegian ships, information sessions in cities across the country, and Partners First "weekend familiarization events."

 

As part of Norwegian Cruise Line's commitment to putting travel partners first, Norwegian hosts a variety of successful travel partner events throughout the year where partners are able to participate in valuable sales and marketing training sessions and personalized ship tours. Partners who attend one of the "Let's Do Lunch Programs," will now have the opportunity to purchase a $250 "Welcome Back Rewards" certificate. This can be used as a $250 deposit towards a future cruise and those who purchase a reward will also receive a non-refundable $75 onboard credit to use during their cruise. For additional information on Norwegian's Welcome Back Rewards visit, Welcome Back Rewards.

 

For partners who are unable to attend one of Norwegians live events, there is always an opportunity to participate in one of the company's monthly Partners First webinars. Webinars are an exciting way for partners to gain insider information about Norwegian products, promotions and special announcements. Travel partners who would like to participate are encouraged to learn more at www.partnersfirst.ncl.com and to become friends with Camille Olivere on Facebook at www.facebook.com/colivere.

 

For additional information Norwegian's new trade advertising campaign or for a chance to be featured in one of the ads, partners are invited to visit www.ncluniversity.com.

 


AnneMarie Mathews
Vice President of Public Relations
Public Relations Department
7665 Corporate Center Drive
Miami, FL 33126
305-436-4713
publicrelations@ncl.com